For the 2021 Back to School campaign, Amazon integrated the retail branding slogan, “Spend less. Smile more.” To make this campaign impactful with limited colors, we collaborated with the illustrator Lisa Congdon, whose illustrations are iconic.

My role: Design lead for Amazon Back to School global style guide. I built the style guide assets and design templates for other Amazon designers to follow. On the actual production side, I designed the Amazon water-activated Box tape, and U.S. on-site marketing graphics. Working closely with the copy writer, I also designed fun & playful off-site Amazon ad campaign graphics.

ECD: Jo Shoesmith
Creative Director: Alexa McNae
Photo Art Director: Sarah Jensen
Copy Writer: Matthew Schnirman
Project Manager: Galen Driver