As the lead designer for Amazon Holiday Style Guide 2023, I visualized the concept and developed the graphic design system.

Building on the success of 2022 Holiday Style Guide, I explored new texture, color and design elements. Through this exploration, the evolved modern Holiday style was born.

This style guide was used by designers/vendors for many Amazon products, programs, advertising campaigns, social marketing efforts, and physical stores. It’s been great to see how the Amazon Holiday style has created a cohesive look for our global customers.

My role: Lead Designer

ECD: Jo Shoesmith
GCD: Alexa McNae
CD: Melissa Bradley
CW: Matthew Schnirman
PM: Galen Driver

For Amazon Back to School / Off to College 2023 Style Guide, as lead designer, I was put in charge of visual styling, art direction & lifestyle photography.

In addition to being involved in the concept phase of design development, I built the style guide structure, assets and design templates for other Amazon designers/vendors to follow.


It was great experience to work closely with the creative director and stylists to create beautiful, energetic, and well color-balanced lifestyle photography. My favorite challenge was helping to select on-figure clothing, props, and college dorm room styling selections.

My Role: Lead Designer, Art Direction & Styling Adviser

ECD: Jo Shoesmith
GCD: Alexa McNae
CD: Melissa Bradley
CW: Matthew Schnirman
PM: Galen Driver, Becky Newman
Photo Producer: Chris Ritter

Photographer: Erin Foster, Taylor Rainbolt
Stylist: Amanda Merten
Prop / Set : Todd Davis

For the 2023 “Delivering Smiles” packaging project, I worked as a lead designer.

In addition to being charge of print mechanicals and delivery van schematics, I also oversaw quality assurance and in-person physical checks. It was a great experience to see the entire process of how Amazon van & packaging designs become reality. It has been a joy to see them out on the road!

My Role: Designer

VP: Claudine Cheever
ECD: Jo Shoesmith
GCD: Alexa McNae
CW: Matthew Schnirman
PM: Laura Chin

For the 2022 Amazon Holiday, I was deeply involved in several interesting design projects. To begin with, I collaborated with the copywriter and the creative director to create eye-catching van wrap designs. It was a challenge to work with typography, color, and illustrations using limited space and based on vehicle regulations. However, it was a joy to see them out on the road.

It was also fun to work on a pair of Holiday Amazon packaging projects. For the Holiday water activated tape, I created different designs for specific markets. For Europe only, I used Holiday geometric shapes to communicate a festive vibe.

I also worked on U.S. box packaging designs, which used the same Holiday Geometric shapes. I changed the smile color from black to white, which made the boxes appear more bright and cheerful for the holiday.

On all three of these projects, I was put in charge of quality assurance and did in-person physical checks. So, I visited the printing plant and van wrapping site to work with vendors on the ground. It was a great experience to see the entire process of how Holiday designs become reality! .

CD Alexa McNae
CW: Matthew Schnirman
PM: Galen Driver/ Pooja Khandekar
IL inspiration: from Lisk Feng/Mariya Martinez

As the lead designer, working closely with the creative director, I visualized the concept and developed the graphic design system.

I explored a multitude of color combinations and tested color contrast accessibility in order to make sure the palette works well for both on-site and off-site experiences. Through this exploration, the modern Holiday colors were born.

In addition to the palette, I created graphic elements from scratch based on the concept of gift wrap and paper texture. This 2022 style guide was used by many Amazon products, programs, advertising campaigns, social marketing efforts, and physical stores. It’s great to see how the Amazon Holiday style was created a cohesive look for our global customers.

CD: Alexa McNae
CW: Matthew Schnirman
PM: Becky Newman

Working closely with the creative director and collaborating with local Seattle artist Erin Wallace, I designed Amazon Box tape for Holiday 2021. Based on the copy, “Wow, now that’s a gift” the campaign allowed customers to put Amazon Boxes under the xmas tree without wrapping them. It was a delightful moment for me to see that happen at my relative’s cabin on a Christmas Day!

I was involved in the concepting and design of the final direction. I also developed the mechanical files for U.S, MX, CA, AU, and EU.

ECD: Jo Shoesmith
Creative Director: Alexa McNae
Copy Writer: Matthew Schnirman
Project Manager: Galen Driver

For the 2021 Back to School campaign, Amazon integrated the retail branding slogan, “Spend less. Smile more.” To make this campaign impactful with limited colors, we collaborated with the illustrator Lisa Congdon, whose illustrations are iconic.

My role: Design lead for Amazon Back to School global style guide. I built the style guide assets and design templates for other Amazon designers to follow. On the actual production side, I designed the Amazon water-activated Box tape, and U.S. on-site marketing graphics. Working closely with the copy writer, I also designed fun & playful off-site Amazon ad campaign graphics.

ECD: Jo Shoesmith
Creative Director: Alexa McNae
Photo Art Director: Sarah Jensen
Copy Writer: Matthew Schnirman
Project Manager: Galen Driver

Concept & Design for Amazon’s ‘Get Ready for Warmer Weather’ global style guide in collaborating with local Seattle artist Erin Wallace. These bright colorful designs and illustrations were used to spark a lively feeling at on-site Amazon retail events and physical stores, including Whole Foods and Amazon Books.

My role: As a lead designer, I created effective color combinations, integrated illustrations with on-site graphics, and created gif animations. I also helped concept and build the internal style guide for this global campaign.

Creative director: Alexa McNae
Copy Writer: Matthew Schnirman
Project Manager: Galen Driver

Designing the Amazon 'Oprah’s Favorite Things' was a fun project. In particular, it was an interesting challenge to see how Amazon Holiday 2020 style guide could be integrated into each aspect of the project. I was surprised how well Ms. Winfrey and the blue vintage WV Beatle imagery fit in with the colors and illustrations we aligned on. I enjoyed all of my work on the graphics. The project also focused on Black Lives Matter and celebrating Black Owned Small Businesses, so it was very thought-provoking to work closely with the copywriter and creative directors.


Executive Creative Directors: Brian Loehr, Joe Shoesmith
Creative Directors: Colin Gaul, Mike Henderson, Madhu Kalyanarman
Art Directors: Katie Brenn, Ayako High
Designers: Ayako High, Nina Nguyen
Copy Writer: Caroline Lee
Project Manager: Jessie Lane, Kara Trigaux, Christopher Izzo
Digital Agency: Fancy Pants Group

Developing the Amazon global style guide & global water activate box tape was my most delightful work in 2020 at Amazon. Every time I saw an Amazon Box with the tape I contributed to sitting on my doorstep or being used in a mass advertising campaign TV commercial, I felt grateful for being put in charge of designing it.

Creative Director: Alexa McNae
Illustrator: Erin Wallace
Art Directors & Designers: Ayako High, Chelsey Scheffe, Katie Brenn
Copy Writer: Mattew Schnirman
Project Managers: Erica Woodburn, Jen Beall

Design & Photo Art Direction

Working together with the mass advertising team, the team and I explored many different creative directions. Eventually, one of my ideas was selected as the visual style for the campaign. The overarching concept was "Price Party,” which celebrated the coming warmer weather with bold colors and ‘dancing’ products. In this way, the visuals were designed to be playful and make people smile.

I then developed the style guide and planned the photo art direction for this campaign. Moreover, I directed the photoshoot with photographers on set at a Los Angeles studio. Unfortunately, due to the events surrounding COVID-19, the campaign was later canceled. However, some of our photography was used on category pages and the style was featured for several programs include Amazon Smile.

Executive Creative Directors: Brian Loehr, Claudine Cheever
Creative Directors: Lacy Munich, Austin Hilde
Art Directors: Allison Wagnere, Ayako High
Designers: Ayako High, Nina Nguen
Copy Writers: Mike Houston, Randy Walker
Producers: Kara Trigaux, Jenna R
Photographers: Jonpaul Douglass, Meiko Takechi
Stylist: Marie-Yan
Post Production: Janko Williams
Production Company: F32 Productions

Photo Art Direction & Design

I still remember my first Amazon Electronics Gift Guide photo art direction back in 2015. Because of my poor English, it seemed like a big challenge to do the art direction for five product photo shoots. Fast-forward five years to the Amazon Holiday Gift Guide for 2019, and I was in charge of the photo art direction for 98 unique lifestyle shots and a 160-page photo deck. Though it was a lot of work, I was grateful to be trusted with both the Electronics and Home Holiday Gift Guides. I was even more grateful to be able to collaborate with so many talented people. The theme this year was “Smiling together,” so our images captured the holiday lifestyle of many people interacting with key products and each other. I also planned several gif animations to show how some of the products function. Moreover, because we were creating the campaign for U.S., Canada and Mexican markets, the images show a lot of diversity. Because I incorporated Amazon's global style color and design elements, these primary gift guides helped create a consistent shopping experience across all Amazon Holiday Gift Guides.

Creative Director: Brian Loehr
Associate Creative Director: Lacy Munich
Art Director/Designer: Ayako High
Copy Writer: Matthew Schnirman
Photographer: George Barberis
Stylist: Rachel Grunig
Stylist Assistant: Diandra Larkin
Wardrobe Stylist:Gretchen Bell
Wardrobe Stylist Assist: Paige Smith
Hair Make Up: Angalina Sandoval
Food Stylist: Diana Isaiou
Food Stylist Assist: Kat Rhee
Retoucher: Sean Onart
Photo Producer: Gina del Rosario
Please see more full talented people’s name at the bottom!

PHOTO ART DIRECTION

This was my 3rd time working on an 'Off to College' event. I was grateful to join this talented team as an art director. Working closely with the senior art director, I was put in charge of producing the 'Products lifestyle photo' art direction. This was my first experience to art direct a photoshoot on location (outside of a studio) in the U.S.. We rented a nice old English Tudor-style house in L.A. and re-made its rooms to look like college dorms and rented student apartments. The natural California light and real house structures & windows were advantageous for capturing effective images. We replaced all of the owner's furniture and belongings with props that better fit our direction style. This project made a big impact on the event team & other retail categories because the lifestyle photography really engaged customers and raised the bar on our business metrics during the event time period.

Creative Director: Brian Loehr
Associate Creative Director: Katie Kennedy
Sr. Art Director: Sarah Jensen
Art Director: Ayako High
Designer: Chelsey Scheffe
Copy Writer: Brandon Hillard
Photographer: Dana Gallager
Photographer: Mike Nelson
Stylist: Kendra Smoot
Stylist: Kaeja Korty
Stylist Assistant: Lux Wright
Retoucher: Janko Williams
Photo Producer: Alex Mcintyre
Photo Producer: Courtney Garrison
Production: F32. Productions
Business Partner: Heather Geurkink
Business Partner: Corey Christofel

PHOTO ART DIRECTION & DESIGN

I was put in charge of creating the photo art direction and design for the 2019 Amazon Mother’s Day Home Gift Guide. In addition to collaborating with a UX designer on wireframes, I lead the photo art direction based on the color and design elements of the global style guide. To compliment the global style guide, I added accents to props in each photograph (flower petals, gift wrap, wall art, craft patterns, etc.). The pre-production deck I made included direction on lighting, sets, colors, models, and prop style elements. I also created detailed sketches for each product shot. Because the Home Gift Guide included other product categories, such as Electronics, Beauty, Pets, and Office, it became one of the most important retail gift guides of the season. Our custom photography and graphics were used across Amazon sites in the U.S and Canadian markets. I felt my art direction was successful at both reflecting the global design style and creating a more engaging customer shopping experience.

CREATIVE DIRECTOR: Brian Loehr
ASSOCIATE CREATIVE DIRECTOR: Lacy Muhich
ART DIRECTOR: Ayako High
ART DIRECTOR: Mariya Martinez
DESIGNER: Glindon Marten
UX DESIGNER: Monica Puri
COPY WRITER: Matthew Schnirman
PHOTOGRAPHER: Greg Montijo
PHOTO ASSIST: Jordan Platz
STYLIST: Glen Proebstel
STYLIST ASSIST: Angela Romero
FOOD STYLIST: Diana Isaiou
DIGITECH: Jesse Rivera
PRODUCTION DESIGNER: Kaleo Quenzer
SET BUILD: Tenold Sundberg
RETOUCHER: Sean Onart
PROJECT MANAGER: Jenna Rerucha
PHOTO PRODUCER: Courtney Garrison
ASSOCIATE PHOTO PRODUCER: Kelly Herring
BUSINESS PARTNER: Shalini Nilakantan

ART DIRECTION & DESIGN

This was my 4th time working on the Electronics Gift Guide at Amazon. As an art director and visual designer, I explored design elements that could be incorporated into the global holiday style. I also led the photo art direction for the custom photoshoot. Working closely with the Creative Director and Senior Art Director of the global holiday style team, I explored a simple and product focused visual direction and then presented this to our business partner for 2018. This year, more than just focusing on the digital customer experience, the Electronics Gift Guide expanded to print media at Amazon Book Stores, 4 Star Store in N.Y. and marketing with print insert in Prime Now delivery bags.


CREATIVE DIRECTOR: Brian Loehr 
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
ART DIRECTOR / DESIGNER: Ayako High
PHOTOGRAPHER: Greg Montijo
PHOTOGRAPHER: Cody Ulrich
SET DESIGNER & STYLIST: Emily Wood
PROJECT MANAGER: Jenna Rerucha
PHOTO PRODUCER:Courtney Gulison
BUSINESS PARTNER: Corey Christfel

PHOTO ART DIRECTION & DESIGN

As an art director, this was my 2nd time contributing to the Off to College visual style and photo art direction. I presented 3D block letters & a color style for the event. Based on a concept by our creative director, this style presented a unique way to represent Amazon using cardboard and handmade crafts. The 3D letters were custom made by the Amazon photo studio team using the Amazon Ember Font. These gigantic letter objects were very popular and visually dominated the entire Back to School and Off to College Amazon Event. I also was put in charge of photo art direction for the Home & Personal Care Collection page. Using some Amazon private label furniture, the visuals were often featured on Amazon GW. The Event was quite successful, as we achieved most business goals and raised the bar from the previous year.  

CREATIVE DIRECTOR: Brian Loehr 
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
ART DIRECTOR / DESIGNER: Ayako High
DESIGNER: Glindon Marten 
PHOTOGRAPHER: Greg Montijo
PHOTOGRAPHER: Ryan Castoldi
STYLIST: Gavin Derek
RETOUCHER: Janko Williams
PROJECT MANAGER: Jenna Rerucha

EVENT & HOME GIFT GUIDE - PHOTO ART DIRECTION

This was my first chance to provide art direction for the Amazon Home Gift Guide & Event team. Following a global painterly style, I directed the custom photo shoot, which included set art, prop styling, and photographic light & angles. Because we had used a feminine painterly style for all S/S design (which include Mother’s Day), I consciously focused on achieving a more masculine and dramatic feeling through this art direction. 

CREATIVE DIRECTOR: Brian Loehr 
ART DIRECTOR: Ayako High
ART DIRECTOR: Ted Bachman
PHOTOGRAPHER: Carl Clark 
PHOTOGRAPHER: Kristian Marson 
STYLIST: Glen Proebstel
STYLIST: Angela Romero
PRODUCTION MGR: Jennifer Skipper 
PRODUCER: Laura Norgard
PRODUCER: Courtney Garrison
ASSOCIATE PRODUCER: Alyssa Rasmus
PA: Jack Hunter
PROJECT MANAGER: Jenna Rerucha
PHOTOG ASSIST: Megan Brown
PHOTOG ASSIST: Jordan Platz
DIGITECH: Jesse Rivera
DIGITECH: Matt Varnado
ASSIST STYLIST: Maura Warshawski
PRODUCTION DESIGNER: Kaleo Quenzer
RETOUCHER: Janko Williams

ART DIRECTION & DESIGN

For the Easter Event at Amazon, which was based on the Global Amazon Spring Summer style, I chose the color palette, created the graphic style guide, and designed the main event page. More than in the U.S., this style was used significantly in the EU market. The style involved soft pastel colors and painterly elements (created by myself and others) that fit the Easter Event. Perhaps more importantly, this style made it easy to feature different products and drive customers to event and product pages from traffic drivers. The Toy team also used this style to build their own event page.

CREATIVE DIRECTOR: Brian Loehr 
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
PAINT ART DIRECTOR / Julianna Schulte
ART DIRECTOR / DESIGNER: Ayako High
COPY WRITER: Matthew Schnirman
PROJECT MANAGER: Jenna Rerucha
BUSINESS PARTNER: Emma Laurentine

ART DIRECTION & DESIGN

This was my first opportunity to make a seasonal graphic style guide. I set the ‘color story’ for each S/S event and made graphic design elements that followed the main painterly style. As it performed quite well, this S/S style was expanded to EU, AU, CA and MX markets.

CREATIVE DIRECTOR: Brian Loehr 
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
PAINT ART DIRECTOR: Julianna Schulte
ART DIRECTOR / DESIGNER: Ayako High
PROJECT MANAGER: Jenna Rerucha
COPY WRITER: Matthew Schnirman

ART DIRECTION & DESIGN

This was my 3rd opportunity to contribute designs and art direction for an Electronics Gift Guide at Amazon. This year, our team decided not to use custom photography for key art images. Therefore, I was put in charge of making entire visuals using my “photo implementation method” and merging them with the Amazon holiday style. I also expanded the style guide for traffic drivers for the Electronics category.


CREATIVE DIRECTOR: Brian Loehr 
ART DIRECTOR: Scott Gilson
ART DIRECTOR / DESIGNER: Ayako High
COPY WRITER: Matthew Schnirman
PROJECT MANAGER: Allison Douglas

DESIGN

This was my first opportunity to design box tape for U.S. Amazon. Because I had already created the Amazon Back to School & Off to College design style guides, including all illustrations, I was put in charge of creating the tape design. Though there were many revisions made during the 10+ rounds of review, the final design stood out very well and included my illustration on the yellow-green tape. The design ended up being quite popular and made for a memorable experience for customers whenever they opened up an Amazon package.  

CREATIVE DIRECTOR: Hafiz Huda
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
ART DIRECTOR / DESIGNER: Ayako High
COPY WRITER: Matthew Schnirman
PROJECT MANAGER: Allison Douglas

ART DIRECTION & ILLUSTRATION

This was my first Amazon Global Retail Design Style Guide project as an official D1 member.  In addition to Art Direction, I provided designs & illustrations. Though I presented five concepts, I pushed for the simplest of the potential directions, as I believed a minimal approach would best compliment the hero graphics. Based on minimal line art, this style was inspired by the American conceptual artist Sol Lewitt, whose work I had recently seen at Dia:Beacon in New York. The direction I proposed and graphics I created were used across retail marketing banners and product web sites in U.S., CA, MX, EU and Australian markets.  I also created an Amazon Box Tape Design based on this style.



CREATIVE DIRECTOR: Brian Loehr
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
ART DIRECTOR / ILLUSTRATOR : Ayako High
PROJECT MANAGER: Jenna Rerucha

ART DIRECTION & DESIGN

When the CE team asked D1 to make graphics for their annual event, I created digital & print materials, including art direction of key art visuals, a presentation deck template, and designs for their information & reservation pages. 

CREATIVE DIRECTOR: Brian Loehr
ART DIRECTOR / DESIGNER : Ayako High
PROJECT MANAGER: Alison Dugras
BUSINESS PARTNER: Patric Muniz

PHOTO ART DIRECTION & DESIGN
This was my second time working on a Holiday Electronics Gift Guide. Collaborating closely with CE Creative Director, I built the design style guide and provided design templates for traffic drivers. After putting a lot of work into the photoshoot deck, art direction, photo re-touching and designing all the gift guide graphics, I was quite pleased that the graphics performed well and raised the bar over the previous year.

CREATIVE DIRECTOR: Charles Ramsey
ART DIRECTOR / DESIGNER: Ayako High
PHOTOGRAPHER: Mike Nelson
STYLIST: Alisha Dooley
COPY WRITER: Heather Mounsey 
BUSINESS PARTNER: Joe Guanery, Patric Muniz
PROJECT MANAGER: Dezzy Dodd

Role: Art Director / Visual Designer
Client: Amazon

After reviewing the previous year’s photography and design, I worked with Charles Ramsey who is the Office Products Creative Director to come up with an engaging Photoshoot Concept Idea. After each of us presented a number of ideas, we together selected the five concepts we felt would be most effective. I also did the photo-planning as I redesigned the School Lists logo and set colors. Doing all the styling and art direction ourselves, we created six sets to photograph. After re-touching these custom photos, I used them to create traffic driver graphics. As art director, I also provided style guide and QA for other designers brought onto the project.
 

Creative Director: Charles Ramsey
Art Director/Stylist: Ayako High
Production Coordinator:  Colby Knowlton
Creative Producer Dezzy Dodd
Photographer: Carl Clark

Role: Art Director / Visual Designer
Client: Amazon

Based on the ‘Man Cave’ theme selected by Charles Ramsey who is CE creative director, I sketched concepts and props for the photoshoots. Alongside him, I provided art direction for half of the 80+ shoots taken over 5 days. I then created a style guide and traffic drivers template that was used by all Amazon Electronics Gift Guide designers. After planning for some AB tests with CE Business Partners, I made various test Contents Grid tiles and traffic driver graphics.

Photographer: Carl Clark
Digi tech: Judson Felder
Stylist: Alisha Dooley
Retoucher: Janko Williams
Set Builder: Darcey Zoller
Business Partner: Charlie Hart
Business Partner: Sam Rubens

Role: UX Designer, Visual Designer
Client: HEADSTARTS

Develop and launch the Headstarts corporate website. At the same time, create a strong brand identity that can be used across the site and in future marketing materials.

Collaborating closely with the company owner, I first planned the site around a set of concrete objectives. This included making the site responsive, bilingual (English and Japanese), portfolio-focused, and easy to use. After creating visual mockups and wireframes and building the site architecture, I singularly did all of the coding (html, CSS, etc.). 

Role: Visual Designer

The Style Code Live team used a 3rd party creative agency to create the video and graphics for launch. After they switched hosts and changed some key pieces of the original concept, their timeline was drastically shortened. As a result, they decided to have an Amazon Creative Services designer sit with them in order to assure a quick turnaround. I adjusted and expanded the graphics from the existing key art and built landing pages visuals. I also made their style guide, traffic drivers, and social media campaign graphics.

Art Director: Jihye Kim
Designer: Ayako High
Business Partner: Robin Sweers

Overview

The Seattle-based Samurai Noodle chain hired me to design the exterior wrap of their new food truck. Blending traditional Japanese motifs and colors with contemporary design trends, the truck attracts attention while communicating the type of food that the truck is selling. It hit the roads in 2016.  Due to it’s success, I was later hired to redesign the restaurant chain’s menus and website.

Role

Design & Art Directioion

Role: Art Director / Visual Designer

This was my first time working on a Holiday Gift Guide. Collaborating closely with CE Art Director Charles Ramsey, I built the style guide and provided design templates for traffic drivers. Because the business team frequently A/B tested copy and product images, I had to quickly redesign the traffic drivers and persona page content grid tiles. For the other designers on the project, I provided QA using my templates.  I also assisted with photoshoot art direction for several shots in the gift guide.

Role:  UX Designer, Visual Designer
Client: Splainers

Put in charge of developing a responsive new website for Splainers, I customized a WordPress template based on the studio’s current needs. Working closely with business and creative stakeholders, I created a site that highlighted the company portfolio while allowing visitors to intuitively navigate Splainers’ content pages.

I joined the event called ‘Steamroller Smackdown,’ which involves making letterpress posters in a competition with the top design teams in Seattle. We all created huge posters using a steamroller instead of a traditional printing press at the South Lake Union Block Party in 2015.  I was a member of the Amazon team. The 2015 theme was ‘Man vs. Machine: Lo-Fi in a High-Tech City.’ My concept sketch was selected by our team members. My concept contrasted man-made donuts with machine-made with mechanical parts. It was both a fun and ironic image.

Our team decided to mix watercolors with black, gold and silver ink.
The day of the event was very hot and we were all excited to make huge posters together. We wore original t-shirts designed by Kevin Cox, which brought us a lot of a attention at the event. Our team won Honorable Mention for our poster. The judge was Leonard Garfield Executive Director of MOHAI. The grand champion was DEI Creative. Ten Gun Design and Tether also received Honorable Mentions.

Other 2015 competitors were Intentional Futures, Hornall Anderson, Turnstyle, Starbucks Creative Studio, Oracle, Fell Swoop, Evolution Press, Microsoft, Shapeshifter, PBJS, Paper Hammer, AIGA Seattle, Annie’s Art & Frame, and Astronauts & Poets.

Role: Art Director, Motion Designer

As an animator at Splainers, I produced a short commercial for the ‘Grounded Beauty’ lifestyle brand. Mixing live action, photography, and animation, the video was built to project the ‘simple’ and ‘serene’ brand values of Grounded Beauty.

Role: Art Director, Illustrator, Animator and Voice Editor
Client: enerPLUS

As an animator at Splainers, I created a series of 3-5 minute videos to engage employees of the Canadian energy company, enerPLUS. While working closely with the client and Creative Director, I developed a simple animation style and color palette in line with the enerPLUS brand. Designed to be fun and light-hearted, the series was so successful we were given additional animation work. 

Creative Director: Seth High
Voice Actor: Rachel Lionheart

Role: Visual Designer

While collaborating with Amazon MP3 JP business teams, I made Ads banners for Amazon JP market and Kindle device. Creating banners in dozens of formats and sizes, I closely followed banner performance metrics and researched user behavior. 

Creative Director: Jun Wakabayashi
Art Director: Hafiz Huda

Role: Flash Designer, Visual Designer
Client: PANTONE

For the Pantone Japan site, I created and localized a number of motion graphics. Designed to highlight Pantone products and seasonal colors, the movements were designed to attract viewer attention to important information, products and calls to action. Make sure Japanese content is in-line with the PANTONE brand and style guides.

Role: Visual Designer
Own Campany

Inspired by the artwork of Ed Ruscha and the shape of the letter ‘D,’ (Design) I designed the High Design Office to be simple, fun and elegant. In order to help user’s interpret the logo in their own way, we added blank space after the first letter of each word. This naturally helped reinforce the user-focused dedication of the HDO while creating a compelling logo.

Role: UX Designer, Visual Designer
Client: Be Open.

I created this new website for a retailer of unique gifts, including the “Be Open” brand of bottle openers. While aligning the UX and sales funnel with the functional demands of the Ultracart shopping cart system, I based the design on the Be Open philosophy of `Simple and Easy to Use.` In additional to creating product and company pages, I produced seasonal and target-audience focused pages and banners, including campaigns related to holidays, sports and the outdoors.

 

Who am i?

For my personal business card, I wanted to represent myself without any kind of job title. 
I thought, “What image should I present to people I meet for the first time?… What can I give out to new friends?” 

After much thinking…

I remembered my collection of peanut knick-knacks - collected from around the world. In Japan, we call peanuts ‘rakkasei.’ Because there are ‘two nuts in each pod,’ peanuts have come to symbolize friendship. 

And because it’s a custom in Japan to give people you meet for the first a business card, why not indicate my friendly intentions with peanuts!

Overview

When UCS opened the first official Pantone Retail Store in Japan, I was put in charge of the design & art direction. After launching the site, I was also entrusted with maintaining it on a daily basis as the web manager. In addition to coding and building site content, I monitored performance metrics and localized banners and campaigns in collaboration with Pantone HQ in New Jersey. 

Role

- Art Direction and Visual Design

- Localization

- Site Development and Coding

- Site Management and Analytics

- Social Media