PHOTO ART DIRECTION & DESIGN

I was put in charge of creating the photo art direction and design for the 2019 Amazon Mother’s Day Home Gift Guide. In addition to collaborating with a UX designer on wireframes, I lead the photo art direction based on the color and design elements of the global style guide. To compliment the global style guide, I added accents to props in each photograph (flower petals, gift wrap, wall art, craft patterns, etc.). The pre-production deck I made included direction on lighting, sets, colors, models, and prop style elements. I also created detailed sketches for each product shot. Because the Home Gift Guide included other product categories, such as Electronics, Beauty, Pets, and Office, it became one of the most important retail gift guides of the season. Our custom photography and graphics were used across Amazon sites in the U.S and Canadian markets. I felt my art direction was successful at both reflecting the global design style and creating a more engaging customer shopping experience.

CREATIVE DIRECTOR: Brian Loehr
ASSOCIATE CREATIVE DIRECTOR: Lacy Muhich
ART DIRECTOR: Ayako High
ART DIRECTOR: Mariya Martinez
DESIGNER: Glindon Marten
UX DESIGNER: Monica Puri
COPY WRITER: Matthew Schnirman
PHOTOGRAPHER: Greg Montijo
PHOTO ASSIST: Jordan Platz
STYLIST: Glen Proebstel
STYLIST ASSIST: Angela Romero
FOOD STYLIST: Diana Isaiou
DIGITECH: Jesse Rivera
PRODUCTION DESIGNER: Kaleo Quenzer
SET BUILD: Tenold Sundberg
RETOUCHER: Sean Onart
PROJECT MANAGER: Jenna Rerucha
PHOTO PRODUCER: Courtney Garrison
ASSOCIATE PHOTO PRODUCER: Kelly Herring
BUSINESS PARTNER: Shalini Nilakantan