PHOTO ART DIRECTION

This was my 3rd time working on an 'Off to College' event. I was grateful to join this talented team as an art director. Working closely with the senior art director, I was put in charge of producing the 'Products lifestyle photo' art direction. This was my first experience to art direct a photoshoot on location (outside of a studio) in the U.S.. We rented a nice old English Tudor-style house in L.A. and re-made its rooms to look like college dorms and rented student apartments. The natural California light and real house structures & windows were advantageous for capturing effective images. We replaced all of the owner's furniture and belongings with props that better fit our direction style. This project made a big impact on the event team & other retail categories because the lifestyle photography really engaged customers and raised the bar on our business metrics during the event time period.

Creative Director: Brian Loehr
Associate Creative Director: Katie Kennedy
Sr. Art Director: Sarah Jensen
Art Director: Ayako High
Designer: Chelsey Scheffe
Copy Writer: Brandon Hillard
Photographer: Dana Gallager
Photographer: Mike Nelson
Stylist: Kendra Smoot
Stylist: Kaeja Korty
Stylist Assistant: Lux Wright
Retoucher: Janko Williams
Photo Producer: Alex Mcintyre
Photo Producer: Courtney Garrison
Production: F32. Productions
Business Partner: Heather Geurkink
Business Partner: Corey Christofel