ART DIRECTION & DESIGN

This was my first opportunity to make a seasonal graphic style guide. I set the ‘color story’ for each S/S event and made graphic design elements that followed the main painterly style. As it performed quite well, this S/S style was expanded to EU, AU, CA and MX markets.

CREATIVE DIRECTOR: Brian Loehr 
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
PAINT ART DIRECTOR: Julianna Schulte
ART DIRECTOR / DESIGNER: Ayako High
PROJECT MANAGER: Jenna Rerucha
COPY WRITER: Matthew Schnirman