ART DIRECTION & DESIGN

This was my 4th time working on the Electronics Gift Guide at Amazon. As an art director and visual designer, I explored design elements that could be incorporated into the global holiday style. I also led the photo art direction for the custom photoshoot. Working closely with the Creative Director and Senior Art Director of the global holiday style team, I explored a simple and product focused visual direction and then presented this to our business partner for 2018. This year, more than just focusing on the digital customer experience, the Electronics Gift Guide expanded to print media at Amazon Book Stores, 4 Star Store in N.Y. and marketing with print insert in Prime Now delivery bags.


CREATIVE DIRECTOR: Brian Loehr 
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
ART DIRECTOR / DESIGNER: Ayako High
PHOTOGRAPHER: Greg Montijo
PHOTOGRAPHER: Cody Ulrich
SET DESIGNER & STYLIST: Emily Wood
PROJECT MANAGER: Jenna Rerucha
PHOTO PRODUCER:Courtney Gulison
BUSINESS PARTNER: Corey Christfel