Role: Art Director / Visual Designer
Client: Amazon

Based on the ‘Man Cave’ theme selected by Charles Ramsey who is CE creative director, I sketched concepts and props for the photoshoots. Alongside him, I provided art direction for half of the 80+ shoots taken over 5 days. I then created a style guide and traffic drivers template that was used by all Amazon Electronics Gift Guide designers. After planning for some AB tests with CE Business Partners, I made various test Contents Grid tiles and traffic driver graphics.

Photographer: Carl Clark
Digi tech: Judson Felder
Stylist: Alisha Dooley
Retoucher: Janko Williams
Set Builder: Darcey Zoller
Business Partner: Charlie Hart
Business Partner: Sam Rubens