ART DIRECTION & DESIGN

For the Easter Event at Amazon, which was based on the Global Amazon Spring Summer style, I chose the color palette, created the graphic style guide, and designed the main event page. More than in the U.S., this style was used significantly in the EU market. The style involved soft pastel colors and painterly elements (created by myself and others) that fit the Easter Event. Perhaps more importantly, this style made it easy to feature different products and drive customers to event and product pages from traffic drivers. The Toy team also used this style to build their own event page.

CREATIVE DIRECTOR: Brian Loehr 
ASSOCIATE CREATIVE DIRECTOR: Hope Jata
PAINT ART DIRECTOR / Julianna Schulte
ART DIRECTOR / DESIGNER: Ayako High
COPY WRITER: Matthew Schnirman
PROJECT MANAGER: Jenna Rerucha
BUSINESS PARTNER: Emma Laurentine