For Amazon Back to School / Off to College 2023 Style Guide, as lead designer, I was put in charge of visual styling, art direction & lifestyle photography.

In addition to being involved in the concept phase of design development, I built the style guide structure, assets and design templates for other Amazon designers/vendors to follow.


It was great experience to work closely with the creative director and stylists to create beautiful, energetic, and well color-balanced lifestyle photography. My favorite challenge was helping to select on-figure clothing, props, and college dorm room styling selections.

My Role: Lead Designer, Art Direction & Styling Adviser

ECD: Jo Shoesmith
GCD: Alexa McNae
CD: Melissa Bradley
CW: Matthew Schnirman
PM: Galen Driver, Becky Newman
Photo Producer: Chris Ritter

Photographer: Erin Foster, Taylor Rainbolt
Stylist: Amanda Merten
Prop / Set : Todd Davis