Design & Photo Art Direction

Working together with the mass advertising team, the team and I explored many different creative directions. Eventually, one of my ideas was selected as the visual style for the campaign. The overarching concept was "Price Party,” which celebrated the coming warmer weather with bold colors and ‘dancing’ products. In this way, the visuals were designed to be playful and make people smile.

I then developed the style guide and planned the photo art direction for this campaign. Moreover, I directed the photoshoot with photographers on set at a Los Angeles studio. Unfortunately, due to the events surrounding COVID-19, the campaign was later canceled. However, some of our photography was used on category pages and the style was featured for several programs include Amazon Smile.

Executive Creative Directors: Brian Loehr, Claudine Cheever
Creative Directors: Lacy Munich, Austin Hilde
Art Directors: Allison Wagnere, Ayako High
Designers: Ayako High, Nina Nguen
Copy Writers: Mike Houston, Randy Walker
Producers: Kara Trigaux, Jenna R
Photographers: Jonpaul Douglass, Meiko Takechi
Stylist: Marie-Yan
Post Production: Janko Williams
Production Company: F32 Productions